Wednesday, July 8, 2009

Unwritten Rule That Attracts Home Buyers Like Magic 36

By Brian Segura{50|52|53|54|55|56|57|58|59|60|61|62|63|64|65|66|67|68|69|70|71|72|73|74|75|76|77|78|79|80|81|82|83|84|85|86|87|88|89|90|91|92|93|94|95|96|97|98|99}

Wondering what the buzz around Social Media is all about? What do high school and college kids know that we dont? Well, Social Media has grown up and is now a very serious marketing tool. It is the fastest and cheapest way AND the shortest distance between your product and your ideal prospect. But if youre in the dark about Social Media mania, allow me to shed some light on the subject.

By using multi-million dollar market research " available to you absolutely FREE " you can tap into one of the little known secrets of social media " and it has absolutely nothing to do with social media! The secret? A compelling Unique Selling Proposition [USP]. By crafting a compelling USP, you can literally hypnotize your ideal prospect and attract them to you like magic.

1)A Great USP Attracts Your Ideal Prospect To You:

In a down market with only a few prospects, you need every trick in the book to grab the ones that are out there. By speaking directly to your ideal prospect in their language, they will be drawn to your selling proposition. Its like magic!

2)A Great USP Tells Your Ideal Prospect Whats In It For Me?:

A great USP talks to your customer or client in THEIR language about THEIR concerns. Answer their question Whats In It For ME simply and directly and youve got their attention. When you use THEIR language, they will feel that you truly understand and that they can trust you.

3) A great USP lets the prospect know that you have their solution:

Many times, when a new technology or cutting edge product or service is introduced to the marketplace, it solves a problem the client didnt even know they had! Just imagine when the telephone was introduced. Be innovative and solve a problem. And then give an ironclad guarantee letting them know you are willing to accept the risk. This builds trust while providing certainty.

An example of a great USP is FedExs When It Absolutely, Positively Has To Be There Overnight. Lets take it apart and examine it.


FedEx lets their customer know whats in it for them by answering their question How do I get this package where it needs to be " tomorrow?

Uncovering the customers wound:

FedExs ideal prospect has something at risk: money, a relationship or both - a customer, a transaction or a business deal that could be jeopardized when a promise has not been kept or a commitment left unfulfilled. This USP speaks directly to the ideal prospect that has the pressure of a critical deadline.

FedExs superior service makes the customer look good:

This is the icing on the cake: FedEx not only solves the problem of meeting a critical deadline, they also make their customer look good. The customer comes across as someone that is reliable and trustworthy.

Draw Clients To You By Offering A Guarantee:

While FedExs service is over-night delivery, something the US mail can provide at half the price, by offering an ironclad guarantee, they are able to command a much higher price. FedExs clients dont even consider the US Postal Service to be a viable option!

When it comes to overnight delivery, FedEx is hardly the only service provider, but they most certainly dominate that position in the prospects mind. They have so successfully linked their service solution to their company name that FedEx equals overnight delivery. When you use an overnight service, you FedEx it - even if you use a different service provider! FedEx has successfully become a verb.

Create a compelling USP that talks directly to your ideal prospect and, like FedEx, you will find clients drawn to you like magic!

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